Social Solutions Digital Marketing Agency | Blog

81% of Parents Would Be Happy if Their Child Went into Marketing as a Career

Tue, 10 Mar 2020 14:21:07 GMT

81% of Parents Would Be Happy if Their Child Went into Marketing as a Career

I t’s not up to Mum and Dad what the kids do for a living when they grow up. But that doesn’t stop them having a preference for the career choices of their little ones when they grow up.

In August 2019, Perpetual Fostering asked 2,000 Mums and Dads in the UK to rate a series of jobs out of 10 in terms of how happy they’d be with each career choice for their children.

The survey found that Marketer was one of parents’ Top 20 most favoured careers for their children. What's more:

80.8% of UK adults would be pleased if their child went into Marketing when they’re older.

More parents in Wales want their children to become Marketers when they grow up than in any other part of the UK.

On average, parents would be happier if their child became a Marketer than a Police Officer, Estate Agent, Security Guard and other professions.

Love Island Star and Reality TV Star were ranked lowest at the bottom of the list.

Doctor topped the list though, with 94% of parents saying they’d be pleased with this option.

Lisa Witter, Manager at Perpetual Fostering comments:

“It’s no surprise that so many parents favour Marketing based careers in the UK, particularly those who’ve already identified natural, innate creative abilities in their children. I think a career in Marketing is a fantastic opportunity to put those kinds of skills to good use. What’s more, Marketing roles also tend to provide reasonably good job security, as well as brilliant salaries and opportunities for career progression. Ultimately though, all options apart from Love Island Star scored above 5/10, suggesting parents really are proud of their children regardless of what career they end up in.”

2,000 parents polled by Perpetual Fostering using 3Gem Research in August 2019

Thanks to Perpetual Fostering for this guest blog post!

Social Solutions launches Digital Marketing Agency in Derby

Thu, 19 Sep 2019 10:51:30 GMT

Social Solutions: Digital Marketing Services in Derbyshire

"Social Solutions is proud to announce the launch of their company that offers digital marketing services for small businesses. The Derbyshire based company is offering its bespoke services to help businesses stand out in their local marketplace. Based in Derbyshire, Social Solutions specialises in establishing an online presence for businesses, with a particular focus on social media strategy.

Competition in the local marketplace is tougher than ever, and having an established and successful online presence is becoming key to small businesses surviving. Social Solutions can not only help establish this online voice, but help businesses to succeed, with proven digital strategies that can contribute to company growth not previously thought possible.

While talking about the company, Will Goodwin, Director at Social Solutions said “Our services are perfect for small businesses and getting them established online, as most small businesses don’t know where to start. This helps them rapidly grow in their local marketplace in the UK”.

Social Solutions offers a wide range of digital marketing services, including website creation and management, graphic design, online directory creation, and SEO. The in-house team are on-hand to provide close and personal working relationships, which keep the client at the heart of everything they do.

Social Solutions is dedicated to maintaining quality working relationships, which is already proven in our client feedback and the ‘great’ TrustPilot rating. For small businesses who want to grow their online profile, without feeling loss of control, there’s Social Solutions for that.

About the Director, Will Goodwin

Will Goodwin has been in the digital marketing space for over 5 years, but despite this, has worked on a number of high profile accounts within Digital Marketing, including managing the social media for nationally-recognised brands.

It was during this time, that Will noticed many small businesses struggling with the basics when it came to digital marketing. Will knew there had to be another way for businesses to succeed online, without a bank-breaking contract with an agency who quickly lost sight of the ‘small business’. It was at this time, that Social Solutions was born, with the passion to support the backbone of the UK economy, the humble, yet vital small business."

The importance of Digital Marketing: 10 reasons you need it now

Wed, 14 Aug 2019 13:03:35 GMT

Your customers are online, and so are you competitors. We explore the top 10 reasons your business should be online.

If you find the concept of Digital Marketing and its importance as challenging, do not fret… you are not alone. The concept is as simple as its function. While traditional marketing includes print ads, mailers, big signs, etc., simply, it's is advertising your business, products or, brands over the internet.

But what sets them apart?

Traditional marketing or Analog marketing has a limited outreach, is expensive, and does not yield a lot of profit or return for your investment while using digital channels is the opposite.

Marketing your brand online is inexpensive, reaches out to your preferred and targeted customer while also yielding huge amounts of profits and returns on your investment. In short, creating an online presence for your brand is not only a smarter choice but also the only option for any business to sustain in the current market.

Social Solutions digs deeper into current market data and presents you the importance of being online and the top 10 reasons you need to be right now.

1) Outreach:

The potential for your brand and product awareness reaching out to your customers is ‘limitless’. In this digital era, it is either go Social or move out. The notion that only multinationals or large corporations prefer marketing via online channels since they have a large number of resources to spare for an online marketing campaign is completely incorrect. Smaller, more inexpensive, and targeted campaigns generate amazing results and a great business.

Social Solutions is your go-to online marketing consultants in derby to increase your brand awareness and outreach online. Click here to know more.

2) A Field Leveler for Small Business:

With so much competition in the market, small and medium businesses are doing everything they can do to keep up their revenues, customer inflow and, Brand value. As more and more people depend on the internet for information and brand reviews, brick-and-mortar businesses are either taking their business online or increasing their marketing efforts with digital strategies in order to tap on the vast online marketplace.

3) Target only your Potential Customer:

You only pay for targeted advertisements. Yes, it is completely possible! No more sending out mailers, print ads, etc. to random customers and waiting for a business miracle to happen.

For e.g., if you are into selling baby products, you can select the potential audience and through targeted ad-words, your product and brand ads will only be displayed to families with new mums. No more fishing in the dark!

Want to know how to target only your potential customers and save hundreds of pounds by using targeted ad-words?

Social Solutions can help! Click Here

4) Your Customers are all online:

Everyone today has a smartphone. Your customer is out there and searching for a product that they need and that product could be yours. If they buy the same product that you have to offer from some other business, it is a straight loss from your potential revenue. Period.

Your product quality could be great and service might be the best, etc. but it really comes down to the fact that the customer might not even know if you have that product or service. When someone is interested in a product or a service, they usually go online, check the Brand and its value and see what they can find about you.

They expect to find your brand online. It could be a website, social media presence, mobile app, etc. In fact, it would not be a stretch to say that if potential customers do not find your brand online, they may conclude that your business is not legitimate. Avoiding getting online by thinking that you are not ready might eventually hurt your business revenues and sustainability in the end.

Gift your business a new a website quickly and effectively . Click Here for more information.

5) The Best ROI for your Investment:

Whether you are a seasoned business person or a startup entrepreneur, Returns-on-investment is the basics of basics when it comes to your business investments. ROI is the measure of the profits or loss that you generate or incur on your promotion investments, based on the money that you have spent.

Social Solutions has immense experience in creating and running effective campaigns in Derbyshire that yield more ROI and creates better brand awareness.

6) Social Media connects you to your customer:

Connecting to your customer on a personal level is critical for your business health. People do not buy products anymore; they buy the experience and emotions associated with it. No matter how great your product or service is, if your brand does not have a personal connection, customers may simply ignore them and move on.

Mailers or signboards do not reach out to your customers on a personal level and the number of store walk-ins is always limited. Promotion through Social media not only builds and expands your brand reputation but also attracts potential customers to take interest and make a purchase. If you want to read on how to increase your brand reputation, outreach, and, recognition on Social Media in Derby: Read more here .

7) Websites create Trust and faith in your Business:

Having a website for your business not only helps you to reach out to more customers but also builds brand value and credibility. Your brand connection is not only important but also vital to get those repeat customers. It differentiates you from your competitors and creates a strong and trustworthy brand.

Customers today are more likely to consider, purchase, and in fact pay even more premium to you if they can explore and learn everything about your business, your brand and the products & services offered.

The website does not need to be fancy. It could be a simple website talking about you, your brands, your business vision and the products and services that your business has to offer.

However, the design, website creation & rankings, content, etc. requires work, skills, and time.

Social Solutions has all the expertise and tools to design and maintain your business website that will give your brand a significant boost in awareness and credibility.

8) Customer Support and Accessibility is crucial for sustainability:

In order to survive the ruthless competition in this cutthroat market, your business really needs to work on establishing a reputation. And we are not going to be subtle here; your Brand reputation should be ‘impeccable’. Not good… not great… but simply ‘Impeccable’.

Building up a personal rapport is the first step and offering great customer support follows close behind. You can either use email marketing or social media to always offer solutions to problems that your customers face and even make them relate to your product or service by providing live chat access.

In fact, your webpage can become the face of your brand or business and include various customer-centric options such as queries, suggestions, information, new product/services launches, customer support, etc. This will not only help in building your brand image but would also spectacularly increase revenue and business.

If you are wondering where to start. Click here .

9) Integrate your activity with mobile technology:

Mobile transactions have increased a whopping 35% year on year. With a touch on the mobile screen, potential customers get all the product reviews and information. Getting online is the first step but getting mobile will increase your business exposure and revenue by multiple folds.

Sounds complicated? It is not. If you already have a web presence and want to tap on the potential of Mobile Marketing in derby, just click here .

10) Most of your competitors are online!

Your competitors may be eating into your business while you are unaware. Large corporations and multinationals are already online and they are not shying away from selling any product or service on the face of this earth. From ‘pin to plane’, everything is listed online with reviews, descriptions, prices, etc.

For your business to be successful and sustain in the long run, you need to pay attention to what your competitors are doing and learn from the experience. Blogging, social media, AdWords, digital advertisements, online reviews, etc. are not just some fancy terms but are tools in the current digital world that gives you an edge over your competition. Maintaining a positive digital presence is key.

Social Solutions are experts in marketing small business in derby. We not only help your business get online, but also create the whole online business experience that would develop a stellar brand image and increase your revenues consistently.